|
|
|
|
|
Trading is one of the key functions of urban life. It represents a space of social encounter and a strong social connection.
To maintain a balance between the development of commercial centers on the city's edge and inner city businesses, since 1994, Greater Lyon follows a commercial urban planning master plan, in partnership with the Chamber of Commerce, the Chamber of Trade and the General Council, thus creating the conditions for successful sitings.
|
|
|
3 key principles to guide commercial development
One constant factor: a forward-looking commercial urban planning  | Consultation between partners
| | Consultation with economic players upstream of projects (project briefs, MAPIC trade show, meetings, etc.) |
1-Concerning central installations | Renew the principle of giving priority to town-center and neighborhood trade, sedentary and non-sedentary.
| | Encourage the preservation, reinforcement and reinvigoration of the existing network through denser urban polarities
| | Allow the creation of new centers, as long as: |
- they are in the urban area,
- they fit in with the urban renewal plan,
- they concern either emerging needs (leisure, for example), or are complementary to the existing supply.
2 - Concerning peripheral installations | No creation of new centers out of nothing.
| | Maintain the principle of fully utilizing the surfaces on the city's edge, regardless of whether they are isolated or part of a center.
| | Take into account the need to renovate certain peripheral centers. Within this context, apply the principle of boosting to a certain degree the existing commercial offer, by implementing a real refurbishment and modernization effort. Nevertheless, these actions must preserve a balanced economic situation, both in the consumer pool in question and the whole conurbation |
3 - Concerning competition | Introduce the principle of refusing the evolution of any monopoly or dominant situation, in order to maintain the diversity of the offer at all levels: territory, distribution type, concepts, activities, brands. |
|
Understanding local consumer trends
Discover the Lyon dynamic consumer environment! Greater Lyon and its partners give you the opportunity to download the household buying behaviour survey carried out on a sample of 5,900 households between September and December 2006.
Find out more about local consumer trends
Where to set-up and develop your business
New districts in Confluence and Carré de Soie, development of the Part-Dieu…
with almost 100,000 m2 of retail space planned as part of these major projects, the entire city is undergoing rapid and constant change.
Discover the map of commerce opportunities
Support in your set-up and development
Retail brands wishing to set up business in Lyon benefit from the support of commercial development specialists. A range of experts in economic analysis offer you the very best chances of success.
Find out more about our support in your set-up and development
|
|
|
 |
|
|
 |
 ONLY YOU magazines 2009
 Commerce magazine Lyon 2009 (2,7 Mo - Greater Lyon, 11/2008)
General magazine Lyon 2009 (3,20 Mo - Greater Lyon / Aderly, 03/2009)
Survey: household buying behaviour in Lyon and the Rhöne region
 8th household buying behaviour survey (2006) (5 Mo - in French)
Commercial urban planning master plan: SDUC 2009 - 2015 (project version)
Part 1 (5,3 Mo - in French)
Part 2: Mayors' Conferences (7,6 Mo - in French)
Part 3: 44 SDUC areas (16,8 Mo - in French)
Part 4: appendix (0,9 Mo - in French)
Commercial urban planning master plan: SDUC 2004 - 2010
Part 1 (1,18 Mo)
Part 2 (973 Ko)
East (1 Mo)
North (1,1 Mo)
Southwest (855 Ko)
Lyon-Villeurbanne (751 Ko)
|
|
 |
Etienne Duquesnoy (Retail & Hotel Planning and Marketable Leisure Manager - Greater Lyon urban community)
|
|
 |
Our team remains at your disposal for further information
Phone number: + 33 (0)4-78-63-49-98
|
|
|
